Comcast Visions of King

The goal was to celebrate the legacy of Dr. Martin Luther King in a uniquely relevant way. In a time when his words are ringing as true as the day he spoke them, we asked Philadelphia High School students to bring those words to life. Philly showed up and showed out. 

Xfinity Backstage @ The Roots Picnic Twitter Livestream

We did what no one has done. We took fans backstage… live via Twitter. We also captured the only footage of the Roots performing. Sorry, I can’t share it.

Comcast Visions of King 2.0
Live at The King Center

The Dr. King statues were great, but now the ask was, “Make it bigger.” “Involve more people.” We answered that call with a digital mosaic comprised of mages and experiential testimonials of those still marching in Dr. King’s legacy.